Rahaf Harfoush

Rahaf Harfoush

New media strategist; co-founder, Red Thread Inc.; author.
Ms. Harfoush is a Digital Innovation & Foresight Strategist currently working on her second book entitled ArchiTechs: How to Live, Work & Govern in a HyperConnected world. She is the co-founder of Red Thread Inc, a consulting agency that provides clients with out-of-the-box thinking to tackle strategic challenges.

Formerly, Rahaf was the Associate Director of the Technology Pioneer Programme at the World Economic Forum in Geneva, Switzerland. Her first book, Yes We Did: An Insider’s Look at How Social Media Built the Obama Brand, was published in 2008. Rahaf was the research co-ordinator for the best-selling Wikinomics: How Mass Collaboration Changes Everything (Tapscott 2006), and contributor to Grown Up Digital: How the Net Generation is Changing Your World (Tapscott 2008).

She currently serves on the board of directors for Taking It Global, a non-profit that enables the world’s largest online community of youth to create positive changes in their cities.
Latest contributions by Rahaf Harfoush

In the Facebook Era, It’s Friends Forever

Unlike in real life, our online friendships are not subject to a healthy natural decay.

Has Facebook Gone Too Far?

[Series] With the introduction of frictionless sharing, it might be time to rethink what you “like” about the social media goliath.

The Evolution of the Web Persona

[Series] As our lives become further embedded in the juggernaut that is social media, the lines between our online and offline identities continue to shift.

Flipboard and the Reading Revolution

Magazines like Vanity Fair are struggling to adapt to digital readership. Applications like Flipboard can help.

International Organizations and Innovation

Here are some guidelines for using social media and other new tools to your organization’s advantage.